TUESDAY, AUGUST 10, 2010
The Travel Decision – What Do Today’s Leisure Travelers Want and How Does Hawai‘i Fare?
Presenter: Douglas K. Shifflet, Chairman & CEO, DK Shifflet & Associates, Ltd., Travel & Tourism Research
Get inside the minds of travelers! Listen to tourism research guru Doug Shifflet share the latest global travel trends and what travelers consider when choosing a destination. Find out how Hawai‘i stacks up against other competing destinations, and get tips on how to increase visitor traffic by tapping into Hawai‘i’s preferred destination characteristics.
Hawai‘i Calls: An Update on the November 2011 Asia-Pacific Economic Cooperation (APEC) Leaders Meeting
Hear about Hawai‘i’s once in a generation opportunity with the 2011 APEC Leaders Meeting. Hawai‘i’s own President Barack Obama, heads of state, cabinet ministers, business leaders and the heads of the World Bank and World Trade Organization, amongst others will converge upon our shores, advancing Hawai‘i’s status as a global business destination. Peter Ho, chair of the APEC Host Committee, will provide an update on the latest developments with the 2011 APEC assembly, one of the world’s largest intergovernmental meetings.
Concurrent Session 1
A. Actionable Data: How Hawai‘i Can Influence Target Travelers Through Social Media
Presenter: Jeremiah Owyang, Founding Partner, Altimeter Group
Don't wade into the Social Media waters without a plan. Instead, first use real data to find out how travelers are using social media, and craft a business focused plan. Jeremiah Owyang, a research analyst at the Altimeter Group will provide the findings from a a research project. Specific data points about how Hawai'i's travelers use social media to make decisions, interact and share with others will be highlighted. He will provide actionable and pragmatic suggestions on reaching tourists using social channels with a focus on personas.
B. Looking to Our Past to Strengthen Our Future: The Inestimable Value of Hawai‘i’s Cultural and Heritage Resources
Panelists: Corrine W.L. Ching, State Representative (Liliha-Nu‘uanu); Co-Founder, Hawai‘i’s Legislative Heritage Caucus; Kiersten Faulkner, Executive Director, Historic Hawai‘i Foundation; Daniel Akaka, Jr., Director of Cultural Affairs, Mauna Lani Resort; and moderator Pono Shim, President and CEO, Enterprise Honolulu, The Oahu Economic Development Board. **UPDATED**
Hawai‘i’s distinctive sense of place derives from her people, their histories, and the landscapes and architecture that tell our stories, past and present. The authentic and unique experiences and traditions of Hawai‘i’s multicultural inhabitants help people to connect to this place, providing meaningful and authentic visitor experiences that play an essential role in attracting visitors. Learn more about Hawai‘i’s unique assets, historic places, buildings and oral histories, and how heritage tourism can enhance the visitor experience and provide for economic opportunities.
C. Making Sense and Sensibility of Hawai‘i Tourism Statistics
Presenter: Daniel K. Nahoopii, Tourism Research Director, Hawai‘i Tourism Authority
Lucky we live Hawai‘i and lucky we have loads of statistics on Hawai‘i’s tourism industry. Listen and strike gold with Daniel as he’ll mine data to get you informed and enabled to make better decisions, execute better strategies and achieve greater success in your business.
D. In Pursuit of a Booking: Where is the Meetings Market Headed? **UPDATED**
Presenter: Tyler Davidson, Chief Content Director, Meetings Media
With a national economy slowly recovering. corporations curtailing their travel budgets, as well as lingering reaction to the AIG fiasco, where does this leave our meetings market? Hear from Tyler Davidson as he presents the latest research on the meetings market and where the opportunities are.
The Hawai‘i Tourism Authority Tourism Legacy Awards
The Hawai‘i Tourism Authority will present its Tourism Legacy Awards at this year's luncheon to honor individuals, organizations and businesses that have perpetuated the Hawaiian culture and traditions and have had a positive effect on Hawai‘i tourism.
The honorees have worked to strengthen relationships between the visitor industry and the Hawaiian communities while nurturing the host culture and creating visitor experiences that are respectful and authentic. These honorees have also nurtured and supported program and cultural practitioners, crafters, musicians, and other artist to preserve and sustain the Hawaiian Culture.
Concurrent Session 2
A. By Air & By Sea – The Search for Clear Skies and Smooth Sailing to the Islands
Presenters: Brad DiFiore, Director of Airport Consulting Services, Sabre Airline Solutions and John Hansen, President, Chief Executive Officer, North West & Canada Cruise Association **UPDATED**
Get the inside story on Hawai‘i’s lifelines – our airline and cruise industries. Experts will share their insight on trends, challenges and opportunities for Hawai‘i, and what you need to know to stay well informed about these crucial and vital segments of our industry that brings all visitors to Hawai‘i.
B. Game on! Devising a Winning Plan for Successful Sporting Events
Panelists: Tom Kiely, Chief Executive Officer, TEAM Unlimited; Jodi Young-Wilmott, President, Ocean Promotion; and David Matlin, President, DAKM Enterprises, Inc.
Hawai‘i as a destination has had much success in hosting world-renown sporting events. Is it easy? No – it takes endurance, teamwork and lots of blood, sweat and tears. Listen to experienced sporting event professionals share insider tips on how to harness Hawai‘i’s unique attributes to attract, produce and promote sporting events for the benefit of visitors and residents to engage and enjoy.
C. The Power of Celebration: How Hawai‘i's Festivals and Events Drive Visitor Demand and Increase Satisfaction
Panelists: Robbie Kane, Tourism Brand Manager, Hawai‘i Tourism Authority; Nalani Brun, Economic Development Specialist - Tourism, Office of Economic Development, County of Kaua‘i; Sue Kanoho, Executive Director, Kaua‘i Visitors Bureau; and Stella Burgess, Manager of Hawaiian Culture/Community Relations, Grand Hyatt Kaua‘i Resort & Spa
The Hawai‘i Tourism Authority will unveil its new strategy in support of festivals and events, and demonstrate how you, your business and your community can benefit. Follow the discussion from a government representative to an island marketing agency to a private industry partner, to learn how Hawai‘i’s festivals and events can help strengthen Hawai‘i’s visitor industry. Work directly with your county partners to identify ways to take advantage of these experiences and HTA’s new festivals and events brand management strategy.
Better Than A Crystal Ball – A Discussion of Hawai‘i Industry Leaders and the 2011 Outlook for Hawai‘i Tourism
Moderator: Howard Dicus, Business Reporter & Resident Explainer, Hawai‘i News Now
Panelists: Dhiren Fonesca, President, Partner Services Group, Expedia Inc.; Peter Ingram, Executive Vice President, Chief Financial Officer & Treasurer, Hawaiian Airlines; Dr. Carl Bonham, University of Hawai‘i Economics Research Organization; Paul Deprey, Superintendent of WII Valor in the Pacific National Monument; and Chris Tatum, Vice President for North Asia, Hawai‘i and South Pacific, Marriott International, Inc. **UPDATED**
We’ve gathered a cross section of the industry’s leaders in one place. The discussion will be lively, informative and laced with some prediction. Learn how they had respective successes – and even growth – in our most recent challenging times, and hear about what they think the future holds and what opportunities they see for you and Hawaii tourism in 2011 and beyond.
Reception & Marketplace Lounge
Pupus and beverages from the kitchen of the Hawai‘i Convention Center, live music of the islands, and the hospitable environment of our showcase meeting place provide for the best Hawaiian style networking imaginable. Explore the Marketplace Lounge featuring the Hawai‘i Tourism Authority-supported programs, events and festivals.
WEDNESDAY, AUGUST 11, 2010
Unveiling the New Destination Brand for Hawai‘i
and the 2011 Tourism Marketing Plan
Hawai‘i Visitors & Convention Bureau
Hawai‘i Tourism Japan
Hawai‘i Tourism Asia.
Hawai‘i Tourism Oceania
Hawai‘i Tourism Europe
HVCB Corporate Meetings & Incentives
SMG (Hawai‘i Convention Center)
How will the state of Hawai‘i market itself to potential visitors next year? What is Hawai‘i’s new destination brand? How will it attract visitors to our unique islands? And where are the opportunities for industry members to partner with specific programs to best achieve Ao Ka Pō – A New Beginning? Those are the questions that will be answered as we bring the 2010 Hawai‘i Tourism Conference to a close.